Toyota South Africa Motors (TSAM) ignites a new era of esports with an electrifying partnership as the Crown Sponsor of the African Gaming Championship, in collaboration with the African Championships Gaming League (ACGL).

The University of Cape Town’s Sports Centre was the recent setting for a new partnership in esports in South Africa, as Toyota became crown sponsor of the African Gaming Championship.

In collaboration with the African Championships Gaming League (ACGL), the invite-only tournament saw thrilling competition among high school and university students from 26 to 28 July.

The event aimed to cultivate the burgeoning culture of African esports while establishing a robust foundation for esports education.

Toyota says its foray into esports reflects its evolution into a mobility-focused company. This strategic alignment underscores the progressive ethos of today’s sporting landscape. Participants engaged in competitive fervour across popular titles such as Fortnite, Rocket League, EA FC, and Clash Royale. The Fortnite tournament is South Africa’s premier LAN competition for the game, offering gamers a platform to showcase their skills and passion.

“Toyota SA recognises that the world is changing, and esports is part of that change,” says Glenn Crompton, vice president of marketing at TSAM. “It’s about being where the future consumer is going to be and being part of the conversation around new platforms and new ways of engaging with people.

“Through gaming, we are actively nurturing the dynamic culture of consumer interaction and playing a role in impacting young lives and shaping the future of gaming across Africa.”

The Toyota Gaming Engine (TTGE) enhanced the experience further by offering sim rigs. Enthusiasts of speed could immerse themselves in GT 7, taking the wheel of their Toyota to compete for prizes.

The winners of the African Gaming Championship.

School esports Tournaments

17 schools from around South Africa

100+ individual school learners attended